Finally, multi-level and multilevel marketing companies are taking a giant step of progress in providing their downlines with automated marketing systems. They have moved in to the 21st century and so are using technology to greatly help people build their multilevel marketing businesses. I myself am involved with two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the net with sites such as gotomeeting.com, where the same presentation can be given to a group all at once, rather than to one person at the same time. These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing things to help their multi level marketing builders become successful more quickly and easily than ever before. marketing automation Let’s now talk about the automated marketing system that actually leads an interested prospect, step by step, to the desired end result of becoming an associate of your multilevel marketing downline.
So, what exactly IS an automated marketing system? Usually it includes several key components. The first and most important element of the system is really a lead capture page, also referred to as a landing page. This is a website that someone may visit because of advertising, either online or offline, to find out more information about a product, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or even a video to allow them to watch, which will cause the individual to want more info and go further down the road toward becoming a member of your organization. A very important feature of the lead capture page may be the opt-in form. This form asks the individual viewing the site to provide you with their name, email address, and when you desire, even their phone number, before you provide them with more information.
That is really exciting, because this one step, and whether or not they choose to take it, is what separates the information gatherers from the individuals who are hot for whatever it is you should offer. Do you realize the significance of what I just wrote? Individuals who complete the opt-in form have raised their hands and showed you that they are very interested in what you have to offer, and they are giving you permission to market to them. Each individual who opts directly into your site becomes what is known as a pre-qualified lead, this means they have just pre-qualified themselves as an interested prospect! Which has just eliminated a lot of the work for you in finding out who really wants to hear your story and who doesn’t. With that certain landing page, just how many people did you have to speak to to be able to obtain their contact information? In many instances, zero one! Sure, in some instances you will speak to someone in the course of your day and verbally send them to your website (website landing page).
Even right there in that one step can you observe how the conversation has changed? You aren’t trying to sell the complete idea right there and create another meeting with them, you’re just sending them somewhere to get more information on their very own, and if they want to know more, they will let you know! Moreover though, with this automated lead generating marketing system, once you get all the components up and running and you also are driving traffic to your site (more about that in a forthcoming article), it really is on autopilot for you personally! Are you beginning to understand how valuable this sort of automated marketing system can be?
After the reader has opted in to receive more information, this is where the MLM companies with automated marketing systems truly deliver. Some excellent companies supply you, the network marketer, with excellent marketing pieces that explain the business to the prospect in a single or a group of videos, and they give a way for the chance to take action. By that I mean there is usually a web link for them to subscribe or look at your waiting list, making it virtually effortless that you can bring them under you in your downline. If they don’t subscribe then and there, though, all is not lost. That is where the next key element of an excellent automated marketing system comes into play.
The next important section of an automated marketing system is what is known as an autoresponder. Remember well when your prospect opted directly into your marketing system for more information about your business? Well, they handed you valuable information regarding themselves – their name, their email, and with respect to the opt in form, their contact number. The autoresponder enables you to collect those email addresses and keep them stored in a database so that you can easily send follow-up emails to them as a group, instead of sending out individual emails.
Do you know what else autoresponders can do? You can set up a series of emails and designate on which days you will send them to each prospect, even though they were added to the database on different days! So, you only have to write them once, the autoresponder manages the rest. It is sheer genius. One example of an autoresponder site is aweber.com. There are others as well. Even better, the MLM and multilevel marketing companies who are offering you automated marketing systems usually have an autoresponder set up for you as part of that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to become listed on a live recruiting webinar that’s usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. That is invaluable for you, because let’s face it, anyone in the beginning of their network marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and hearing the masters.Through the use of all of the components described above within an automated marketing system to build your MLM or multi level marketing, you can see that many more opportunities for folks to sign up with you’re provided. It no longer depends on that 5 minute conversation you have using them on a chance meeting throughout your day.